Design Using Games with Playful Dynamics

An approach we examined.  (See Gamification link below for much more)  Worth taking a close look at.  Key is to define a readily usable evaluative measure.   In InfoQ: " ... Etienne Mineur discusses creating playful dynamics, a design practice that leads to new and original uses for existing technologies, including prototypes of his work. ... .Etienne Mineur is a graphic designer, co-founder and Artistic Director of the design studio Incandescence, co-founder and Creative Director of les Éditions Volumiques, and Professor at ENSAD in Paris, at la HEAD in Geneva, and at e-Artsup in Paris.  .. "