In Sloan Review: Analytics needs process. " .... Researchers suggest a new framework to regulate the “fairness” of analytics processes. What could this mean for your organization?
There are certain insights online retailers are able to derive about their customers using data and analytics. Now, brick-and-mortar stores are able to get similar insights — whether someone who walked by their store came in, how long they stayed, where they went inside the store — even by what path. Predictive analytics can be applied to determine what resources a store might need, optimal layouts, or what shoppers might be likely to purchase. ... "
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