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Saturday, July 19, 2014

Oracle Social Intelligence and Linkedin

In CWorld:  It is interesting that Linkedin is leveraging these kids of analytical techniques against the data that we are openly opening providing here.  Should this require further disclosure about what they are doing?

 " ... Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.

The LinkedIn integration provides the ability to publish LinkedIn Company and Showcase pages, which can be targeted according to factors such as geographic location, company size and industry, Oracle said in its announcement on Wednesday.

It will also be possible to interact with commenters on these pages, Oracle said. There's a degree of analytics as well, such as reports on the number of comments a particular posting generated, according to Oracle. ... " 

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