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Wednesday, June 11, 2014

Instacart Shared Economy

Instacart brings "sharing economy" model to the supermarket.  In the NYT.

Instacart is bringing a business model of the "sharing economy" to the supermarket, using a mobile application to connect customers with individuals who are willing to go to stores and load shopping carts, make the purchases and deliver the goods. Unlike other sharing economy startups, Instacart has the support of the industry it's trying to disrupt, with supermarkets seeing the company as a means of expanding their customer base and competing with other online services such as AmazonFresh ... Their FAQ: 

Instacart is a grocery delivery service that delivers in as little as an hour! We connect you with Personal Shoppers in your area who pick up and deliver your groceries from your favorite local stores.

What stores are supported?

Our Personal Shoppers shop from local stores in your area. These can include Whole Foods Market, Costco and many other stores. Instacart is an independent business and is not necessarily affiliated with, or endorsed or sponsored by Whole Foods Market, Costo, Kroger or other retailers mentioned on this website. ... " 

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