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Sunday, February 09, 2014

Nike Fuel Infographic as a Model

Currently thinking about how a visual could be used to provide an easily scan-able graphic.  Consider the infographic as an easy to refer to summary of the data.  The details remain for those that want to click through. An example written about  in AdAge.  I see an infographic as OK as long as it provides a summary and the user can still interact with the data in meaningful ways. Such a graphic could also be readily compared with other results with the same dimensions.  This looks to be a good example of this.   At the right a portion of the visual is shown.

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