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Sunday, December 08, 2013

Coke Marketing Turns to Storytelling

A recent interest through a startup.   So what can be done to create a story?   Contructing ideal template and storyboards?   Modern advertising has always been about telling a story.  So how is this different?   Is it just engagement or marketing through stories. More I have written on Storytelling.

Coca-Cola's marketing turns to storytelling
Coca-Cola launched its Journey website last year, an editorial, image-heavy site focused on connecting with consumers which was followed by the development of a blogger contributor network. The company looks for share-worthy content with universal appeal. One such story, the Coca-Cola Small World Machines, generated 8,000 social shares or likes and had more than 48,000 visitors in the first week .... " 

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