A recent interest through a startup. So what can be done to create a story? Contructing ideal template and storyboards? Modern advertising has always been about telling a story. So how is this different? Is it just engagement or marketing through stories. More I have written on Storytelling.
Coca-Cola's marketing turns to storytelling
Coca-Cola launched its Journey website last year, an editorial, image-heavy site focused on connecting with consumers which was followed by the development of a blogger contributor network. The company looks for share-worthy content with universal appeal. One such story, the Coca-Cola Small World Machines, generated 8,000 social shares or likes and had more than 48,000 visitors in the first week .... "
Sunday, December 08, 2013
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