Saturday, December 07, 2013
Coffee too Cheap?
In Der Spiegel: Pricing analysis with neuromarketing. I agree with some of the commenters that the study seems to come from a warped hypothesis. But I have not seen much work done specifically done in the pricing space, so I welcome that. " ... A German scientist is developing a new way of testing prices by measuring brain waves. Some marketing critics are horrified by the idea of feel-good pricing, but others argue it could make products more successful. ... "