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Wednesday, December 11, 2013

Big Data Requires Small Steps

In E-Commerce Times:  A reasonable piece.  The idea requires both handling the data and the application of the analytics that result.  Analytics requires you to understand how the results link to your decision process.  Fewer companies than you think understand their own decision processes.   So yes,  small steps.  Beware the hype, but the value leverage is there.

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