Don't Rely Entirely on Big Data

CIO Article:   An interesting article, though I don't quite agree with the premise.  Unless your problem is very simply constructed you cannot have it depend strictly on a data set, however large or volatile.  It always depends upon some context that cannot be controlled by the decision maker. So a decision maker almost never completely depends on the data, unless you can close the loop entirely.  So I see the title as obvious, but good to remember.