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Wednesday, September 12, 2012

Brands Pushing to Shoppers

Brands increasing push notification to mobile shoppers on the move.  In BrandWeek.  " .... The notifications can be triggered by contextual factors such as location. "The big difference between traditional text alerts and push notification is that it is a more seamless way to connect consumers to the content," said Brandon Lucas of BET, which used the notifications during the BET Awards in July .... " 

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