Kotex Launch Driven by Social Media

A CPG case study of a new product launch
" ... Kimberly-Clark and Organic collaborated on perhaps the most successful CPG launch of the year with the debut of U by Kotex.  By leveraging social media as part of an ambitious multi-channel campaign, KC and Organic forever changed the way feminine care products are marketed, while increasing sales for the Kotex brand by almost 10%. ... "