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Saturday, June 26, 2010

UxSuite Discovers Unforeseen Usage Patterns

Colleague Aylin Koca of the TU/e Department of Industrial Design reports on the establishment of her startup: UXsuite. See some of her previous work posted on here on soft reliability.

What UXsuite does:

UXsuite helps in tracking and analyzing how complex connected products are used and experienced by diverse users around the globe on a day-to-day basis. Through real-time adaptation of usage and experience observation, UXsuite helps to automatically discover unforeseen interaction patterns.

Automatic combined analysis of product usage and individual user experience patterns yields verified and continuous feedback on experiential design of products. Because users saying is not users doing; you need to know both! Based on such rich insights, it becomes possible to always position according to evolving customer needs at real-time ... "

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