"... GS1 Mobile Com
With over three billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand ... "
Saturday, June 07, 2008
More From GS1
Have done some interesting work with the global standards body GS1. They hosted a very successful breakout session at ECR Europe in May entitled "Shopper Dialogue: how mobile technology is bringing consumers and brands closer together". You can find a video about the effort posted at their mobile site. Also a very useful white paper on the topic.