Unilever chairman wants more "wow"
Michael Treschow, chairman of Unilever, says the company needs a greater focus on developing innovative product lines. "The single most important thing is that we speed up our innovation machine, which means that we bring more highly appreciated products to the consumer so that they say, 'Wow, this is really something I would like to have,' " he says ... '
Tuesday, May 27, 2008
Unilever CEO Wants Wow
Piece on Unilever innovation 'wow', interesting and somewhat contrasting read just after finishing P&G CEO's book: