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Monday, May 12, 2008

Safeway Builds Private Label

Retailers make much more profit on private label goods, but they have historically relied on big CPG to do their marketing and to leverage the knowledge for a category. Now, word of Safeway bringing out an 80-item line of baby goods, and backing it with merchandising knowledge. This has been done in small scale before, but this case is bold and revolutionary. More to come? Nothing on their site as yet.

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