Have tested some sound focusing approaches by
Holosonics. Now they are testing the idea on billboards in NYC. It's an interesting idea that improves on the use of sound for merchandising, but has been criticized for being invasive. See also this
NYTimes article about using the sound of ice cubes clinking in a glass to attract people to Coke machines. Wonder if that effort, announced in 2003 is working out.
"Hear Voices? It May Be an Ad
An A&E Billboard 'Whispers' a Spooky Message Audible Only in Your Head in Push to Promote Its New 'Paranormal' Program
By Andrew Hampp
NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination." ... "
Have tested some sound focusing approaches by Holosonics. Now they are testing the idea on billboards in NYC. It's an interesting idea that improves on the use of sound for merchandising, but has been criticized for being invasive. See also this NYTimes article about using the sound of ice cubes clinking in a glass to attract people to Coke machines. Wonder if that effort, announced in 2003 is working out. 
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