Making Business a Game

An article in Strategy+Business : The Game Maven of New Haven, article about Yale prof Barry Nalebuff and some of his game theory applications. Notably Nalebuff was the author of the book Co-opetition. I was led to the article by the mention of P&G, but the article itself contains only a brief mention of our spinbrush acquisition, and not much else. Still worth a look:

" ... Barry Nalebuff, chairman of Honest Tea and an economics professor at Yale, has applied complex game theory and innovation principles to his business. One major thrust of his work is companies can grow the "game" by welcoming competitors and still grow their own business. Companies from Procter & Gamble to Dunkin' Donuts have effectively used the strategies, he said .... "