To Blog or Not to Blog

From Knowledge@Wharton a fascinating view of how the blogosphere is being used to provide value. As I blog internally and externally I have changing impressions. When people provide feedback I feel that value is being provided, at other times its hard to tell.

" ...Kevin Werbach, Wharton professor of legal studies and business ethics, is a dedicated blogger, especially when it comes to technology news and innovation. He sifts through 300 to 400 blogs using NetNewsWire for the Mac, a blog management tool that allows him to quickly scan new posts. "I look for blogs that tell me something I don't already know, including in areas where I am an expert," he says. Knowledge@Wharton asked several faculty members and technology experts to comment on the appeal and usefulness -- or lack thereof -- of blogs..."