A colleague sends along this link to top Japanese subway ads. Some impressive examples, including one that effectively uses the movement of the subway itself like a old time movie zoetrope, like these Dasani ads done on the NYC subway. To the right, two Pringles in a soup bowl. A 3D effect in a normally very 2D space, a Trompe L'oeil effect. Also, examples of making whole spaces, like a subway car, transform into a single message. Not sure how much actual subway advertising we do, the Pringles example here aside, but the effects are inspirational.
Friday, February 09, 2007
Japanese Subway Ads
A colleague sends along this link to top Japanese subway ads. Some impressive examples, including one that effectively uses the movement of the subway itself like a old time movie zoetrope, like these Dasani ads done on the NYC subway. To the right, two Pringles in a soup bowl. A 3D effect in a normally very 2D space, a Trompe L'oeil effect. Also, examples of making whole spaces, like a subway car, transform into a single message. Not sure how much actual subway advertising we do, the Pringles example here aside, but the effects are inspirational.
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