This is a bit of old news, but taking another look at it. There are things that computers can do. There are also things that humans can do that computers cannot, for example recognizing things in an image. But humans are relatively costly to engage. How can I get humans to engage with problems that are tough for computers to do? Engage them with a game!! Luis von Ahn of Carnegie Mellon gives a lecture on the idea. Its about using games that produce a purposeful result. His best known example is the ESP Game. Could this kind of thing be applied in design, marketing, branding? I think there are some gems there. More from Ahn's research outline. A colleague points out something similar done by Amazon, their Mechanical Turk. No broad application that I have seen as yet, though the potential is enticing.
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