Nielsen Doubles Down on Neuro

Roger Dooley in Forbes.  Precisely the phrase I thought of when I read of Nielsen's acquisition of Innerscope Research.  At first surprised,  since more recent results have led to less credibility in neuromarketing methods.  But looking more closely at Innerscope, this integrates a number of less dramatic methods, like facial coding and other biometrics to their tool mix. So there will be some tools in their box when they come to visit or renew their contracts that must certainly be relevant.  Probably also brings clients to Nielsen.  Following.

Neuroscience Methodologies

Innerscope's methodology page.    Nicely done summary of neuromarketing techniques.   They were just acquired by Nielsen.

Also, very late to this, but discovered through another look at the technology players,  Sands Research and Neurons Inc. have merged.   We worked with Sands Research for some time.  More about Neurons Inc.

Nielsen Buys Innerscope

In Adage:
Nielsen Buys Neuromarketing Research Company Innerscope ... Ratings Giant Wants to Get Inside Your Head ... 

Recall that they previously bought NeuroFocus,  so apparently they remain convinced of the neuromarketing approach.

" .. Nielsen will now merge Innerscope with NeuroFocus. Dr. Marci will serve as the chief neuroscientist of the newly branded unit, which will now be known as Nielsen Consumer Neuroscience. ... " 

Here,  an example Innerscope uses with client Procter & Gamble.  Gain brand.  Using  'Biometrics and facial coding'. 

P&G 2014 Press Release.