One look at this:, what are the key issues?
Generative AI Won’t Revolutionize Search — Yet by Ege Gurdeniz and Kartik Hosanagar in HBR
Summary. Generative AI has the potential to drastically change what users expect from search, and companies such as Microsoft and Google are placing big bets on what it might yield. But despite the hype around ChatGPT — and generative AI overall — there are major...more
ChatGPT has created a frenzy. Since the release of OpenAI’s large language model (LLM) in late November, there has been rampant speculation about how generative AIs — of which ChatGPT is just one — might change everything we know about knowledge, research, and content creation. Or reshape the workforce and the skills employees need to thrive. Or even upend entire industries!
One area stands out as a top prize of the generative AI race: search. Generative AI has the potential to drastically change what users expect from search.
Google, the longtime winner of online search, seems to suddenly have a challenger in Microsoft, which recently invested $10 billion in ChatGPT’s developer, OpenAI, and announced plans to incorporate the tool into a range of Microsoft products, including its search engine, Bing. Meanwhile, Google is releasing its own AI tool, Bard, and Chinese tech giant Baidu is preparing to launch a ChatGPT competitor. Millions of dollars are being poured into generative AI startups as well.
But despite the hype around ChatGPT — and generative AI overall — there are major practical, technical, and legal challenges to overcome before these tools can reach the scale, robustness, and reliability of an established search engine such as Google. ... '
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