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Monday, June 06, 2022

Vint Cerf Invents a Company

Good process thoughts on  digital, below only an excerpt, full at the link.

Digital Synergy,  By Vinton G. Cerf

Communications of the ACM, June 2022, Vol. 65 No. 6, Page 9  10.1145/3534934

Google Vice President and Chief Internet Evangelist Vinton G. Cerf 

Imagine for a moment a company I will call ACRONYM that maintains warehouses around the world from which customer orders for a variety of products are made. Imagine further that some of the inventory is in digital form (think movies, music, ebooks) in addition to being physical in nature. ACRONYM's access to information in digital form turns out to be enormously enabling. The data is readily processed by sophisticated algorithms. This column is pure speculation on my part but inventing the imaginary ACRONYM Company helped me imagine how powerful it can be to have data available that permits fact-based analysis of business performance, projections for future business operations, and understanding of the marketplace the business serves.

ACRONYM gets its orders online, so they are already in digital form, with information ACRONYM needs to fulfill the order. Customers provide all the information requested since, without it, ACRONYM can't or won't place the order. The fact that the data is already in machinable form means ACRONYM can (in no particular order or priority):

Track the geocentric demand for specific products, which will inform them of where to place inventory and in what quantity in its many warehouses to reduce delivery time;

Track seasonal variations in demand to create powerful forecasting tools so that long-lead items can be ordered for inventory in a timely way;

Associate demographics with product orders to further analyze and anticipate demand and inform potential advertising campaigns;

Use reinforcement and other machine learning tools to prioritize stock keeping levels in warehouses; ..... ' 

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