Never related SAS to Podcasts. Then I saw the below. Have been interested this kind of promotion/broadcasting that you can ingest as and where you want, and repeat as you need. I even did an internal podcast for P&G when I worked there that discussed the uses of technology. I still get questions about it. I now frequently follow podcasts. And mention them here. Easy to do on a smartphone. Now SAS has written up a piece on branded podcasts, see below: With pointers to some I will hear: -Franz
Why I listen to branded podcasts (and 5 great ones to add to your list), by ALEX COOP on SEPTEMBER 30, 2021 in the SAS Blog.
Since 2015, the number of Americans who to listen to at least one podcast per month has increased by approximately 40 million people. The number of podcast listeners has also ballooned globally in tandem with a rise in smart speaker adoption. People are consuming them at home, on the go and at work.
In many cases, podcasting has become a legitimate substitute for traditional advertising. Corporations understand the value of creating something that people want to consume instead of ads that listeners ignore.
It's been a pleasant surprise watching a personal podcast palette consisting of news, sports, video game and cybersecurity commentary invaded by branded podcasts covering a host of other topics. And while none of these branded podcasts crack the Top 50 list for most weekly listeners, some of them are legitimately worth your time. .... '
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