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Tuesday, September 07, 2021

Amazon Wants to Own the Living Room?

Is this because it has been unable to completely own the home, front door or the car?  Looking forward to seeing this.

Why does Amazon want a branded TV?  by Tom Ryan  in Retailwire

Amazon.com reportedly plans to market its own branded TVs in the U.S., possibly as soon as October.

Citing sources familiar with the matter, Business Insider said the TV will be designed and manufactured by China-based TCL, range between 55 to 75 inches and have Alexa built in. Amazon Devices and Lab126, the R&D team behind the Kindle and Fire TV Stick, are collaborating on the project that’s been covertly in development for nearly two years.

Amazon is also developing a separate TV product that it is designing in-house, according to the report.

In the TV space, Amazon offers a streaming service, Amazon Prime Video, to Prime subscribers and sells a wide range of Fire TV devices that hook up to TVs to deliver streaming content. An Amazon Basics TV has been sold in India Since late 2020. Amazon earlier this year partnered with Best Buy to sell Toshiba and Insignia TVs that run on Fire TV software.

It is unknown whether Amazon plans to compete head-on with Sony, LG and Samsung or target the budget market as a way to further extend Alexa technology’s reach into households. A few analysts seem to be betting on the latter.  ... '

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