Intriguing leverage of expertise. Also note 'point and learn' concept. Amazon continues to consider other tech links to improved consumer interaction.
Why did Amazon open a hair salon? in Retailwire by Tom Ryan with further expert comment
Amazon.com has opened a hair salon in its latest bricks-and-mortar experiment. The London location promises to allow the online giant to test new technologies, expand its B2B business with haircare professionals and potentially explore the haircutting opportunity.
Called Amazon Salon, the two-story, 1,500-square-foot location offers entertainment streaming on Amazon Fire tablets at each styling station as well as augmented reality hair consultations that lets individuals imagine a hair color before the dye is made up.
Amazon is testing a “point and learn” technology that allows customers to point at an item on a shelf and display product information on a screen mounted behind. The customer can then scan a QR code to order an item for home delivery.
Amazon Salon could be a showroom for technology bound for other salons. Just Walk Out technology was piloted at Amazon’s own Go convenience stores before being licensed to others. ... "
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