Thoughts on better storytelling
3 Ideas for Better Storytelling in Knowledge Management By Mercy Harper in the APQC Blog
In her role, Mercy works with APQC’s Principal Research Leads to create whitepapers, case studies, and reports. She focuses developing targeted content for a global business audience. ...
Storytelling is the number-one way to get people to participate in knowledge management (KM). Most of the time, you can’t force people to “do KM”—and even when you can use requirements and performance goals to make KM a must-do, that’s usually not enough. KM teams need to find and promote stories that show how KM works and why it matters.
All of us share stories every day, so integrating storytelling into a KM program should be easy, right? Unfortunately, that’s not always the case. A lot of KM teams struggle to pull stories out of the business and share them back in compelling ways. To learn how KM can find and tell better stories, I reached out to two of the best storytellers I know: Miriam Brosseau, principal at Tiny Windows Consulting, and Dr. Carla O’Dell, APQC Board Chairman. They shared so many amazing insights, but these three ideas really struck me.
Three ideas for better KM storytelling:
Use appreciative inquiry to find stories
Build storytelling into process
Steal ideas from internet culture to share shorter, more powerful stories .... "
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