Can confirm this in the large enterprise. Broadly done in supply chain world, uncommon in marketing. Depends on things like data access, expectations around automation.
Digital Transformation Is Lopsided, Even Within the Same Organization
By ZDNet, December 29, 2020
An unbalanced structure.
A study of organizations in Harvard Business Review found that some corporate departments can be more digitally advanced than their counterparts at another location, or even down the hall. The IT department itself often finds itself on the wrong side of progress.
A Harvard Business Review study of organizations found "a growing divide between teams with ready access to automation and [artificial intelligence (AI)] tools and teams without," with the latter trailing "in terms of productivity and AI skill development."
Accenture's Ramnath Venkataraman and colleagues determined that two-thirds of investigated companies relied on a less-than-optimal blend of cloud-based and on-premises enterprise solutions.
Exacerbating the problem is information technology (IT) departments being mired in maintenance and upkeep, while other departments have access to cutting-edge systems. The Accenture team also learned that some coders might devote 60% of their time executing automatable tasks.
The researchers suggested greater inter-enterprise collaboration to address these challenges, by de-siloing walled-off departments and encouraging open access to shadow IT systems.
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