Wal-Mart Reveals More of Plus, but Delays

The competition is high, and has many more channels of communications already to the consumer.

Walmart has again delayed the launch of its Amazon Prime competitor Walmart+

Walmart+ will cost $98 a year and include same-day delivery of groceries, fuel discounts, and other perks.   By Jason Del Rey@DelRey  in Vox

Amazon may have a 15-year head start, but Walmart is close to finally unveiling its own membership program that it hopes will eventually become an alternative to Amazon Prime.

Walmart had planned to launch a new subscription service in July called Walmart+ that will cost $98 a year. It will include perks like same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to product deals, multiple sources told Recode.

But Walmart has once again delayed the launch of Walmart+, Recode has learned. It’s unclear whether there’s a new internal launch date and whether the program will launch nationally or first on a regional level when the company finally unveils it. Walmart originally planned to launch Walmart+ in late March or April, Recode reported in February, but the retailer first pushed back the date to July after the Covid-19 pandemic began sweeping across the US in March.

A Walmart spokesperson declined to comment on the Walmart+ launch.
While Covid-19 panic-buying helped boost Walmart sales to record highs earlier this year, its US e-commerce presence is still only around an eighth the size of Amazon’s. Today, Amazon is valued at $1.56 trillion, while Walmart is worth $372 billion. And Amazon Prime is a big reason why.  ...  "