Talk on Service Design from ISSIP

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Upcoming Presentation from ISSIP: International Society of Service Innovation Professionals

Horrors and heroes of building design capabilities in organizations: an industry experience

Speakers: Dr. Marzia Aricò and Alexandra Coutsoucos - Livework on 12th February, 2020 from 11 am - 11:30 am EST

Service design consultancies are increasingly moving from designing the service to designing the machine that delivers the service. We will compare two cases from telco and financial sectors to draw learning on the reality of building design capabilities in large organizations. We will walk you through the experience, from planning to execution, highlighting what works and what doesn’t. How does the plan translate to reality? How can you ensure to plug-in effectively into the existing organizational context? And how do you factor human error in?

Zoom information available on registration.