Do the benefits of using facial recognition in retail outweigh the risks? by Mark Ryski in Retailwire
Facial recognition technology has many practical applications, including law enforcement, airport security and retail loss prevention to name a few. And while these use cases seem reasonable to most people, not everyone is enamored with facial recognition technology or how it’s being used.
Thus far there has been very little legislation regarding the use of facial recognition, but that’s changing. On May 14, the city of San Francisco passed the Stop Secret Surveillance Ordinance that bans city agencies including law enforcement from utilizing facial recognition technologies. The legislation doesn’t apply to businesses, but one has to wonder if this is only a matter of time.
In March, a bipartisan bill was introduced in the U.S. Senate to strengthen consumer protections by prohibiting companies that use facial recognition technology from collecting and resharing data for identifying or tracking consumers without their consent. Illinois made it illegal to collect biometric data without consent in 2008. ... "
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