Good margin I assume, but is this really worth the effort? Going to Wal-mart or an App versus ordering online?
Walmart sells meal kits to challenge Amazon and Blue Apron
Conveniently, it also sells the kitchenware you need to make those meals.
Jon Fingas, @jonfingas in Engadget
Walmart's never-ending quest to beat Amazon has it venturing into unfamiliar territory: meal kits. The big-box retailer has started selling just shy of 30 meal kits (such as a Thai crab curry) from multiple brands. How much you'll pay varies, but it's not uncommon to pay $35 for a meal for four. There are also bundles, such as a $60 Everyday Supper pack that serves three meals for two people. The brands themselves fulfill the orders. This isn't a subscription service like Blue Apron, but it's helpful if you'd like a fanciful meal without hunting down ingredients. And importantly, Walmart will soon compete more directly with Amazon's meal kits through an app tie-in. ... "
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