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Tuesday, June 07, 2016

Watson Ads and the Retail Consumer

Some early comments in RetailWire  with discussion about Watson Ads by retail oriented tech practitioners.   See  my previous link on this, will be closely watching progress.

Will shoppers want to interact with AI ads?
The Weather Company, acquired by IBM in January, will begin rolling out digital ads that people can communicate with this fall. Powered by IBM Watson’s artificial intelligence, consumers will be able to ask questions via voice or text and receive relevant information about the product or offering.

The first companies to tap Watson ads will be Campbell Soup Company, GSK Consumer Healthcare and Unilever.

Unlike ads tied to keyword searches, Watson Ads are able to pick up the nuances of natural language. ... " 

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