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Friday, January 08, 2016

Snickers Data Mined for Impulse Targets

In Digiday:  Snickers mines behavioral data to find 'windows of impulsivity'.  .... Ad targeting is moving into a new area: moods. Snickers maker Mars is mining behavioral data to pinpoint people at their weakest moments for snacking: being happy, bored or even stressed. ... " 

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