/* ---- Google Analytics Code Below */

Tuesday, January 05, 2016

Neuromarketing Papers from 2015

From Warc, survey of 'best papers' from 2015 on neuromarketing.  With claims taking neuromarketing mainstream.  I disagree, it is still experimental, worth testing especially for advertising analysis.  See no evidence of clear value.  Have seen some softening even in that application.  Still now always in conjunction with other methods.

No comments: