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Thursday, January 07, 2016

Crowdsourcing for Big Business

Interesting play for the enterprise.    Especially for consumer facing goods. " ... Crowdfunding platform Indiegogo has officially launched its Enterprise division to bring high-end products to market by allowing backers to "vote with their dollars." We talk to early clients such as Shock Top beer and GE's FirstBuild,  .... Crowdfunding campaigns not only fund R&D, they're a forum for new, consumer-based ideas  ... "  

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