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Saturday, May 16, 2015

P&G Reviews Media Buying, Planning

An opportunity for new kinds of analytics in media planning.  A space that I was closely involved in.  In Adage: " .... P&G to Review Massive Media Planning and Buying Business Across North America In 2014, P&G Spent $2.7 Billion on U.S. Measured Media   ... " 

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