In Retailwire: Has an obvious solution that we did lots of. Use it, watch people using it, test alternatives quantitatively. Do all that often, before you stop designing.
" ... The hard part with digital is that there are a lot of guessing games around how consumers shop. With mobile in particular, there are a lot questions around what consumers are really trying to accomplish — they may not be using mobile to shop in the same way they use a desktop site.
Either way, if you guess wrong, it's hard to really tell — it's not like a store where you can see what's not working. You only see what's wrong in digital when sales and traffic tank. And even then, after you trace the issue back to a certain page or link or graphic, you may not understand why the issue exists. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment