Lean Innovation at Amazon

In Innovation Excellence:  Fascinating piece.  Reporting on a piece in the McKinsey Quarterly.    " ... The company’s information technology was always very good at understanding what the customer wanted and passing the right signal down. For example, the selection of the transportation method for a given package is driven, first, by the promised delivery date to the customer. Lower-cost options enter the equation only if they provide an equal probability of on-time delivery. That’s basically a Lean Principle  ... "