Saturday, January 11, 2014
Exclusive Video: Learn How McCormick Leveraged Marketing/IT Collaboration to Develop FlavorPrint
As marketers look to leverage digital innovation to reach consumers, collaboration often plays a role as partners work together to achieve success. In this video from the 2013 Consumer Goods Business & Technology Leadership Conference, CIO Jerry Wolfe and Digital Marketing Manager Colleen McClellan of McCormick discuss one such collaborative initiative – FlavorPrint, a new technology that helps consumers discover flavorful foods they'll love based on their flavor profile .... "
During the session, Wolfe and McLellan explore how multiple internal cross functional teams at McCormick, from marketing to IT to sensory scientists, joined forces on the FlavorPrint project. Additionally, they discuss how McCormick worked with its external agency and retail partners to deliver this unprecedented service. ... "
This has similarities to work we did to determine and model taste preference profiles for coffee blends.
Previously in this blog about delivering Flavorprint.
View Video in Consumer Goods Technology.
Also see McCormick's Flavorprint Site.