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Tuesday, July 02, 2013

Mobile and CPG Awareness

Brand awareness is the top mobile ad priority of CPGs

Consumer-packaged goods brands are more concerned about getter brand awareness and site traffic out of their mobile ad campaigns than mobile advertisers in other industries, according to a Millennial Media and comScore survey. The CPGs are more likely to offer a video or link to social media as a post-click action than other mobile advertisers. in eMarketer ... "

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