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Sunday, April 07, 2013

Google's Changing View of Link Abuse

In Search Engine Watch:  An instructive look at Google's changing view of link abuse.  hat is, the use of links in a site that are sued to primarily influence Google's sorting algorithms, rather than primarily act as a clear footnote to indicate source or origin.  The test is instructive.  I have been offered a number of 'infographics' to add as posts.  Infographics attract attention, so look like a good thing.  But when I looked at the details of the offered  post, it was rife with links that pointed to sites that were irrelevant to the article.  A classic example of 'link abuse'.   If you do too much of this, your site will be banned from the algorithm.  Search engine priority failure.  Google is in the midst of changing how they address this, and the article give some directional indications.

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