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Saturday, January 05, 2013

Neuromarketing Video

An MSN Canada video on the use of neuromarketing.  Nothing very new here, but I like that they show an application of eye-tracking, neuroactivity analysis and emotion integration in a specific live retail application.  This gives a good idea of then potential integration of multiple methods.  I do not know the specific Canadian vendors involved.

1 comment:

Diana Lucaci said...

Hi Franz,

Thank you for your mention. We are True Impact, out of Toronto. We conduct Neuromarketing research using EEG, eye-tracking and fMRI. Following the research, we provide strategy & recommendations to retail, CPG and B2B firms. Would love to connect and chat further.