More Virtual Research

Had another excellent interaction with John Milby, CEO of the startup Full Scale Virtual Research,which uses some of the technology developed at Procter & Gamble and has extended it considerably to virtualize consumer research in a number of new and exciting ways.  In the picture shown here, from his latest slide show, a shopper interacts with a shelf, points at a package and is able to read the text on the package.  All with full scale, very high resolution images. Other aspects of the interaction can include how a shopper might use smartphone and tablet interaction with shelf information.  See this space for more information about their progress.