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Wednesday, October 03, 2012

Corporate Mobile Strategies

In Fast Company:   Good overview of the need for mobile strategy.  Also some excellent examples to consider. I have found that a coherent strategy for small companies, and even some larger ones is uncommon.  Sitting at a Panera yesterday at two separate meetings, and at a talk I gave this week at Xavier University, surveying mobile usage in those locations made it clear that both workers and customers continue to embrace moving connections.   Businesses have to be there in planned ways.

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