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Thursday, July 15, 2010

User Behavior in Social Media

Blinq Media white paper executive outline and email request for the whole thing: User Behaviors in Online Social Network Applications Present Untapped Marketing Advantage

" ... The paper "User Behaviors in Online Social Network Applications Present Untapped Marketing Advantage,"* explores the profiles and behavior of individuals utilizing online social network applications and outlines resulting insights that can be tapped to benefit marketing and application development initiatives. The extensive research and analysis on social network application usage data, comprising more than 9 million users and 117 million records, was executed by BLiNQ Media as a precursor for a series of in-depth studies being conducted with the Wharton Interactive Media Initiative (WIMI) ... "

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