Correspondent Byron Sharp, Professor at the Ehrenberg-Bass Institute, University of South Australia, has a new book: How Brands Grow: What Marketers Don't Know. Here is the book's web site. I have mentioned the Ehrenberg-Bass Institute's work in this blog a number of times.
I have not read the book yet, but will when I get a copy and report back here, here is one testimonial:
"all marketers need to read this book...or be left hopelessly behind"
- Joseph Tripodi, Chief Marketing and Commercial Officer, Coca-Cola Company.