New guidelines on behavioural ads
UK ISPs stand to make a lot of money from targeted advertising. The online advertising industry has launched a set of guidelines for a genre of adverts that have been causing controversy. The code of practice drawn up by the Internet Advertising Bureau looks specifically at behavioural advertising. This form of advertising delivers ads based on people's browsing activity and is therefore far more targeted.... "
Monday, March 09, 2009
Guidelines for Behavior Ads
From the BBC, a new trend?