Forbes article: In-Store Advertising: Coming Of Age?. Good, if unsurprising article about in-store ideas. Mentions the Modcart from Modstream which I posted about here, previously. A simple, digital ad for the cart handle, originally tested at Home Depot. Mentions static in-store displays, claims they are contrary to shopper behavior, but I disagree. I have now seen some excellent implementations at Whole Foods Market by Micro Industries that would seem to say otherwise. Its not about making shoppers stop, its about providing them with just in time and place information. You could also say that cart-sourced information is distracting from the store navigation process. Here is the full report by Deloitte / GMA on shopper marketing.
Tuesday, October 30, 2007
In-Store Marketing Report
Forbes article: In-Store Advertising: Coming Of Age?. Good, if unsurprising article about in-store ideas. Mentions the Modcart from Modstream which I posted about here, previously. A simple, digital ad for the cart handle, originally tested at Home Depot. Mentions static in-store displays, claims they are contrary to shopper behavior, but I disagree. I have now seen some excellent implementations at Whole Foods Market by Micro Industries that would seem to say otherwise. Its not about making shoppers stop, its about providing them with just in time and place information. You could also say that cart-sourced information is distracting from the store navigation process. Here is the full report by Deloitte / GMA on shopper marketing.
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