Wikified Organizations

From the Wikinomics blog, which has finally started to gain some steam. Recall I previously mentioned the book Wikinomics, which has quite a few P&G mentions. Lots of good Web 2.0 examples, many of which you probably have already heard about.

" ... The wikified organization is a proposal for the ultimate in 'flattening' of an organization that was pushed, in most business schools, so heavily during the 90's.

A wikified approach is a suggestion box, amped up; it is empowerment to do something about 'it' - whatever 'it' is. It is about sharing: power, knowledge, responsibility and wealth. At its heart, it is about communications - wide-open, no-holds-barred, for-all-the-marbles, inclusive communications. The kind of communications that will wake most managers from a restless nights sleep... Wake them, shivering in a cold sweat. Leaving them to wonder - not just about 'the future' in generic terms - but specifically about 'their future'! Waking them and prompting them to ask the questions: 'What about me? What about my organization?' The kind of openness in operational communications than has never been possible in an organization before. This is just the beginning of a wikified approach.... "